Our story
A wardrobe in bloom
SELQORRA is a womenswear label built around one idea: a fabric flower placed exactly where it changes the silhouette. A petal folded at the shoulder, a rosette at the waist, a bloom on the handle of a bag. Small decisions that make a simple shape feel like an occasion.
Our first collection, The Blooming Wardrobe, brings together 49 original styles across five forms: petal tops, bubble mini skirts, rosette mini dresses, rosette mini bags and removable fabric flowers. Every piece is designed in the same six shades — wine, cherry, petal pink, cream, butter and sage — so a top from one story pairs with a skirt or a bag from another.
We design for the evenings people remember: birthdays, dinners with friends, date nights, garden parties and rooftops. The shapes have volume without fuss, and the flowers are made of fabric, cut and folded to hold their form from the first toast to the last dance.
Every product page shows the front, the back and a close detail, so you can see where each flower sits and how each piece closes before you order. Prices are shown in your currency, delivery costs are clear before you pay, and returns are simple.
How we work
Three things we always do
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01
Start with the silhouette
Each style begins with where a flower sits and how it changes the shape: a petal at the shoulder, a rosette at the waist, a bloom on a bag handle.
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02
Show every angle
Every product page shows the front, the back and a close detail so you can see closures, placement and proportions before you order.
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03
Keep it clear
Prices in your currency, delivery times and costs before you pay, and a simple 30-day returns policy. If something is not right, we will fix it.
SELQORRA is a brand of ICONIC CLOTHING LIMITED, a company registered in England and Wales. Orders are packed and dispatched from London.